Case Study: IsCool Entertainment boosts ARPDAU by 31% with Ogury Intelligent Monetization

IsCool Entertainment - Customer Case Study

IsCool Entertainment, a French mobile and social gaming studio, was looking to increase ad revenue and simplify monetization with a single SDK. Its existing setup relied on standard waterfall optimization and biased mediation, making integration complex and limiting revenue performance. Ogury was brought in with its Intelligent Monetization solution to address these challenges.

Ogury implemented Intelligent Monetization, which uses dynamic floor optimization and real-time competition across demand sources to maximize revenue. After deploying it on two apps, IsCool Entertainment saw ARPDAU increase by 31%, then rolled out Ogury across its full portfolio on Android and iOS. The improved monetization also helped the studio triple daily ad revenue, with strong engagement metrics including a 72% VCR and a 26.5% re-engagement rate.

IsCool Entertainment

Hadrien des Rotours

Chief Executive Officer