Case Study: Intel achieves higher on-target reach and purchase intent with Ogury

Intel drives 26% higher purchase intent with Ogury

Intel, a global leader in computer hardware, faced pressure to reinforce its value proposition and promote its latest Core processor during the 2024 Olympics. The challenge was to engage the right tech-savvy audiences at scale with a privacy-safe approach. To achieve this, Intel worked with vendor Ogury on the advice of its agency Carat, utilizing Ogury's Personified Advertising technology.

Ogury partnered with Carat to integrate its exclusive personas into the Merkury platform, enabling precise, scalable audience segmentation without relying on advertising IDs. This solution allowed Intel to significantly expand its reach across the open web. The campaign drove outstanding results, including a 2x higher on-target reach, engagement with over 800,000 people, and a 26% higher purchase intent. It also exceeded benchmarks with significant lifts in brand metrics like consideration and attribution.

Intel