Case Study: Ford achieves high mobile engagement without intrusive tracking with Ogury

Ford achieves 68% Fully On-Screen Rate with Ogury

Ford, a leading car manufacturer in France, faced the challenge of identifying and engaging its target audience for the Kuga Hybrid model without using data collection or intrusive tracking. Partnering with agencies GTB and Mindshare, Ford turned to vendor Ogury to find an effective and privacy-conscious mobile advertising solution.

Ogury implemented its Personified Advertising technology to identify audiences interested in hybrid vehicles. The solution used a two-phase campaign with a high-impact mobile video and an interactive Site Scroller format. The campaign achieved impressive results, including a 68% Fully On-Screen Rate for 50% Duration and an 11% engagement rate, significantly outperforming market standards and successfully engaging users without collecting personal data.

Ford