Case Study: Dacia achieves precise audience targeting with Ogury

Dacia boosts target group precision 6x with Ogury

Dacia, the automotive manufacturer, faced the challenge of effectively targeting and engaging fragmented audiences as traditional advertising signals like cookies disappeared. Partnering with vendor Ogury, Dacia utilized its Personified Advertising service to develop new, privacy-compliant signals for precise and scalable targeting independent of advertising identifiers.

Ogury implemented its solution by combining exclusive survey data with contextual insights to build targetable personas, which were then integrated into Annalect's audience platform for activation. The campaign for the Dacia Sandero achieved exceptional results, including 6x more target group precision, a 67% car buying intention rate among users reached, and a 41% rate of consideration to buy a Dacia. The campaign also delivered a 3x better attention rate compared to the industry standard.

Dacia