Case Study: Cadbury boosts video completion and ad recall with Ogury’s Ad Chooser

Cadbury boosts visible video completion to 87.8% with Ogury

Cadbury wanted to drive awareness for its Cadbury Heroes League eSports tournament during the 2020 holiday season. The challenge was to engage families by directing them to campaign videos and a tournament live stream. To achieve this, the chocolate brand partnered with vendor Ogury and utilized its Ad Chooser ad format.

Ogury's Ad Chooser solution gave users a choice between two video ads, putting them in control of their experience. This approach resulted in a 97.2% viewability rate and an 87.8% visible video completion rate. Furthermore, Ogury's creative choice report provided Cadbury with valuable insights, showing that one video drove a 5.6% higher ad recall. This successful campaign allowed Cadbury to effectively generate video completions among its target audience.

Cadbury