Case Study: Bouygues Telecom boosts sustainable smartphone engagement with Ogury

Bouygues Telecom boosts ad recall by 34 points with Ogury

Bouygues Telecom sought to promote its Sustainable Smartphone Solutions program and needed to identify and engage its target audience on mobile devices without collecting personal data. They partnered with vendor Ogury to address this challenge using its Personified Advertising technology.

Ogury implemented a multi-phase digital campaign using its fully on-screen video ad formats to reach audiences interested in ethical consumption. The solution focused on privacy-respecting personas rather than individual tracking. This approach delivered strong results for Bouygues Telecom, including a video completion rate of 77%, a click-through rate exceeding 5%, and an uplift in ad recall of more than 34 points.

Bouygues Telecom