Case Study: Bose Corporation achieves breakthrough Sleepbuds campaign performance with Ogury

Bose Corporation - Customer Case Study

Bose Corporation partnered with Ogury to support the European launch of Sleepbuds, a new product line designed to help users sleep better by masking unwanted noise. Bose needed a way to identify and reach the right audience for this sleep-enhancing solution while staying compliant with GDPR and other privacy requirements.

Using Ogury’s User Engagement solution and Mobile Journey Marketing methodology, the team built consent-based audience profiles from sleep-related app and website behavior, then refined targeting and creative across Europe. Ogury delivered strong results, including 1.73x higher average VTR than industry standards, over 1 million completed views, 7.81x higher average CTR than industry standards, and a 20.46% average re-engagement rate.

Bose Corporation

Jorma Kremser

Global Media Manager