Case Study: ASUS drives qualified traffic and deep audience insights with Ogury

ASUS - Customer Case Study

ASUS, the global technology company, needed a way to better understand and reach distinct consumer segments across its product lines, including gaming, student computing, and professional devices. Working with Ogury and its media agency My Media, ASUS sought a data-safe mobile advertising solution that could identify detailed persona profiles and drive qualified traffic to retailer websites.

Ogury built three granular Persona Profiles for eGamers, university students, and B2B decision-makers, using mobile data insights and its User Engagement solution to deliver high-impact ad formats and optimize toward site-centric KPIs. Across 11 campaigns in 2019, Ogury helped ASUS generate more than 7.1 million unique website visitors, achieve up to 13.7% CTR, and drive average landing page time of up to 1 minute 40 seconds.

ASUS

Jonathan Angel

Marketing and Communication Director