Case Study: All Nippon Airways (ANA) boosts domestic flight consideration with Ogury Personas

ANA boosts consideration to fly 72% with Ogury

All Nippon Airways (ANA) sought to encourage international tourists arriving in Japan to use its domestic flights instead of other major transportation methods like the Shinkansen. To address this challenge, ANA partnered with vendor Ogury to launch a privacy-focused campaign targeting high-intent travelers from the US, UK, Germany, and Singapore.

Ogury implemented its Personified Advertising technology, using personas like "Air Travelers" and "Business Travelers" to target audiences based on their interests and behaviors without relying on user tracking. The campaign utilized immersive video formats and achieved outstanding results, including a 72% increase in consideration to fly with ANA and a 34% decrease in consideration for other transportation methods. It also garnered a 5x better attention rate than the industry standard, demonstrating the campaign's significant impact.

All Nippon Airways (ANA)