Case Study: PowerThinking Corp launches and grows its mental resilience app with Ogre Logic

PowerThinking Corp launches on iOS and Android with Ogre Logic

PowerThinking Corp, a health and wellness company with an evidence-based mental resilience app, needed to move its product from final QA to a successful launch on the Apple App Store and Google Play. Their challenge involved not just stabilizing the app but also preparing a complete go-to-market strategy, including handling multi-platform complexity, payments, and user communication. They engaged the vendor Ogre Logic for mobile app development and digital marketing services.

Ogre Logic took the app through final testing, resolved launch issues, and managed the store submissions. They provided ongoing maintenance, added new features like an assessment tool, and integrated third-party systems like Stripe and CometChat. Furthermore, Ogre Logic developed and implemented a full growth marketing plan focused on app store optimization, paid acquisition, and content to drive installs and convert users to paying subscribers. This work transformed the initial build into a stable, supported digital product with a clear path for growth.

PowerThinking Corp