Case Study: Naya Swimwear achieves dual-language e-commerce expansion with Ogre Logic

Naya Swimwear launches English and Hebrew stores in October 2022 with Ogre Logic

Naya Swimwear, an artist-founded swimwear label, needed to modernize its online presence to sell effectively to two distinct markets: an international English-speaking audience and a local Israeli Hebrew-speaking audience requiring a right-to-left site. The brand's original WordPress site was outgrown, presenting the challenge of creating a mobile-first, conversion-optimized store that retained its handmade artistic feel while seamlessly operating two separate storefronts. Vendor Ogre Logic was engaged for this web design and development project.

Ogre Logic designed and built two parallel WooCommerce storefronts on WordPress: a modern English site and a fully Hebrew right-to-left site. The solution included full e-commerce setup with bilingual order communications and integrated analytics. Both stores launched in October 2022. Following launch, Ogre Logic provided ongoing maintenance and performance optimization, leading the client to move to an ongoing care plan. The founder reported high satisfaction with the timely delivery, added features, and responsive support from the Ogre Logic team.

Naya Swimwear