Case Study: Kelli's Gift Baskets achieves frictionless high-end e-commerce with Ogre Logic

Kelli's Gift Baskets goes live with zero downtime using Ogre Logic

Kelli's Gift Baskets, a Kentucky artisan gifting brand, needed to rebuild its dated online store into a high-performance e-commerce platform to better serve its corporate clients, which accounted for 70% of its revenue. The legacy site had significant operational issues, including a broken checkout that allowed orders to be placed without mandatory customizations like logos and gift messages, forcing the team into manual callbacks. The most critical challenge was the inability for corporate buyers to send gifts to multiple recipients in a single transaction. Ogre Logic was engaged for a web design and development project to address these problems on Shopify.

Ogre Logic migrated the store to a modern, responsive Shopify theme. They implemented strict validation to prevent incomplete orders and built a custom bulk ordering workflow that allows corporate clients to upload a spreadsheet with hundreds of recipient addresses for a single checkout. The solution eliminated manual callbacks and saved dozens of hours each week. The new store launched with zero downtime just before the critical Kentucky Derby sales period, allowing the customer to capture orders without interruption. Ogre Logic's work resulted in a frictionless, high-end e-commerce engine that met the client's needs.

Kelli's Gift Baskets