Case Study: Dash Bicycle boosts organic traffic and fixes checkout issues with Ogre Logic

Dash Bicycle boosts organic traffic 126.92% with Ogre Logic

The customer, Dash Bicycle, a bike shop in Providence, Rhode Island, faced significant challenges with its online store, including a checkout system that caused financial losses on bike sales and a website that was ineffective for both customers and search engines. They engaged the vendor, Ogre Logic, for a comprehensive web design and development overhaul to resolve these issues before their peak season.

Ogre Logic replatformed the site onto Lightspeed eCom, implementing a new shipping logic that eliminated losses and reorganizing the product catalog and repair services. They also executed a local SEO campaign. The vendor's solution led to an immediate 126.92% growth in organic search traffic and an 86.45% increase in total sessions, with 12 targeted keywords reaching Google's first page.

Dash Bicycle