Case Study: Touchstone Lighting improves customer service and telesales efficiency with OGL Software

Touchstone Lighting improves telesales efficiency with OGL Computer’s CRM for 2,000+ products

Touchstone Lighting, a lighting control specialist, needed a sophisticated and user-friendly CRM system to maintain its first-class customer service, particularly for its telephone-oriented sales. Their previous system was difficult to use and lacked effective search capabilities, which risked losing sales. They partnered with OGL Software to implement its Profit4 ERP solution.

OGL Software provided a fully integrated CRM that gave telesales staff instant access to customer and product data, allowing them to process orders and create quotes quickly without having to call customers back. This solution improved efficiency and stock control for Touchstone Lighting. The company reported that the system is used by all areas of the business and does 99% of what they need, making it a perfect fit for the distribution industry.

Touchstone Lighting