Case Study: Touchstone Lighting achieves streamlined sales and improved customer service with OGL Computer's pro-ITplus CRM

Touchstone Lighting - Customer Case Study

Touchstone Lighting, a 25-year lighting control specialist based in Staffordshire with around 10 employees, struggled with inefficient legacy systems (Sage 50 and an in‑house Sage CRM) that made it difficult to search stock levels, customer details, previous orders and product histories. To improve day‑to‑day operations and customer service they partnered with OGL Computer and adopted the pro-ITplus CRM to capture customer information, returns and special pricing quickly and accurately.

OGL Computer implemented pro-ITplus CRM across Touchstone Lighting’s telesales operations, giving staff a single, always‑open system to create quotes, process orders and retrieve customer histories. The solution delivered clear efficiency gains—staff report faster quotes and order processing, more accurate data capture, and near‑complete fit for their needs (“99% of the things we need it to do”)—helping drive repeat business and measurable improvements in telesales productivity.

Touchstone Lighting