Case Study: Midshires Electrical & Lighting cuts route planning time and improves customer service with OGL Software

Midshires Electrical & Lighting cuts route planning time by 50% with OGL Computer

Midshires Electrical & Lighting, an independent electrical wholesaler, faced challenges managing its rapid growth with an outdated system that couldn't integrate new technology or handle its 5,000+ product lines and 200+ trade customers. Seeking a scalable solution to better manage customer, product, and financial data, they partnered with OGL Software for its Profit4 ERP system.

By implementing OGL Software's solution, which included an integration with the route optimization application MaxOptra, Midshires automated its order inputting and streamlined delivery planning. This resulted in route planning time being cut by 50%, saving several hours per day on manual processes. The integration also provided full visibility of deliveries and costs, while automated customer text notifications significantly improved communication and service. OGL Software provided a scalable system that supports Midshires' goal to grow its turnover to £15 million.

Midshires Electrical & Lighting