Case Study: Starr Companies drives more leads with OgilvyOne Worldwide

Starr Companies - Customer Case Study

The global insurer Starr Companies needed to transition its basic website into a sophisticated lead generation platform to better serve clients conducting due diligence on mobile devices. They engaged OgilvyOne Worldwide to rebuild the site with a clear user experience, relevant content, and a robust content management system.

OgilvyOne Worldwide built a fully responsive website on the Sitecore CMS platform, which featured a new information architecture and a custom contact form for connecting with representatives. This solution dramatically improved lead generation, slashing the bounce rate from over 50% to just 6% and increasing time spent on the site by over 50%.

Starr Companies