Case Study: SiriusXM achieves 35% year-over-year sales growth with OgilvyOne Worldwide DRTV

Sirius XM - Customer Case Study

SiriusXM, a satellite radio pioneer, faced the challenge of changing perceptions about its service. With competition from MP3 players and the internet, they needed to engage an audience that did not understand satellite radio or feel it was for them. They partnered with the vendor OgilvyOne Worldwide to address this.

OgilvyOne Worldwide implemented a direct response TV (DRTV) campaign utilizing proven media and creative strategies. The creative focused on customer passions to highlight SiriusXM's extensive content and ease of use, driving prospects to their website to boost conversions and brand knowledge. This solution led to a 35% increase in sales over the previous year, made new customer acquisition 30.8% more efficient, and increased homepage visits by 25%.

SiriusXM