Case Study: a major pet products company boosts organic traffic with paid search from OgilvyOne Worldwide

Major Pet Products Company - Customer Case Study

The major pet products company, a leader in its industry, was interested in increasing website traffic through a paid search test but was concerned it might negatively impact their already dominant organic search performance. They engaged the vendor OgilvyOne Worldwide to explore the potential synergy between these two search strategies.

OgilvyOne Worldwide developed and executed a targeted paid search campaign based on an analysis of high-demand branded and nonbranded terms. The campaign was a success; paid search did not harm organic results but instead created a synergistic effect. OgilvyOne's efforts led to a significant measurable impact, with organic search traffic increasing to 40% during the campaign, up from 34% just six months prior, providing a new foundation for a more effective overall SEO strategy.