Case Study: a leading U.S. baby-care brand doubles engagement with OgilvyOne Worldwide's CRM program

Leading U.S. Baby-Care Brand - Customer Case Study

The leading U.S. baby-care brand sought to increase its customer lifetime value by engaging new moms as early as possible to earn their first purchase and then maintain that relationship. They partnered with OgilvyOne Worldwide, appointing the firm as their CRM agency of record following a major IT investment in data and marketing automation.

OgilvyOne Worldwide developed an insight-driven CRM strategy featuring lifecycle and trigger-based communications tailored to consumer journeys from pregnancy through potty training. The program delivered over 1.2 million monthly messages to segmented groups, converted tens of thousands of customers to digital communications, and doubled open and click rates while significantly exceeding industry benchmarks, allowing the brand to track sales lift from digital coupons for the first time.