Case Study: IKEA drives design inspiration and store traffic with OgilvyOne Worldwide

IKEA - Customer Case Study

The home furnishings retailer IKEA wanted to highlight the style and design behind its products to build brand awareness and drive sales. OgilvyOne Worldwide was engaged to address this challenge and create a resource for interior design inspiration.

OgilvyOne developed the IKEA Share Space platform, a sharing hub that allows customers and designers to post and view photos of furnished rooms. This solution created a thriving community, generating tens of thousands of monthly visits with minimal paid media and achieving over 20% return visitor traffic, successfully showcasing IKEA's design leadership.

IKEA