Case Study: IBM Watson achieves $170 million in revenue with OgilvyOne Worldwide

IBM Watson - Customer Case Study

The customer, IBM Watson, was faced with the challenge of introducing its groundbreaking supercomputer to the public. IBM needed to generate positive attention for its natural language processing technology from OgilvyOne Worldwide, framing it as a tool to help people rather than as a threatening machine.

OgilvyOne Worldwide created an integrated marketing campaign to humanize Watson and demonstrate its business value. The solution included a strategic content rollout around the Jeopardy! event, followed by demand generation and exclusive industry events. This effort drove $170 million in revenue, generated 1.3 billion media impressions, and earned numerous prestigious awards for Ogilvy and IBM.

IBM Watson