Case Study: Gerber boosts millennial mom engagement with OgilvyOne Worldwide

Gerber - Customer Case Study

Gerber needed to find new ways to compete in a competitive baby-care market and establish its brand with millennial mothers. The company turned to vendor OgilvyOne Worldwide for a solution to connect with this new generation of moms.

OgilvyOne Worldwide and Gerber created a series of short, informative Q&A videos targeting key maternal search queries. The campaign successfully built awareness by reaching moms during their research. The solution drove significant results, including video retention rates 21% higher than other Gerber content and social engagement more than five times higher. Website visitors also showed 11% higher time on site and a 22% higher engagement rate.

Gerber