Case Study: Clear achieves 540% subscription growth with OgilvyOne Worldwide

Clear - Customer Case Study

The customer, Clear, a U.S. telecommunications company, faced the challenge of launching its new 4G mobile internet service. Despite brand recognition, consumers were confused about what 4G was, how to use it, and why they needed it. The vendor, OgilvyOne Worldwide, was tasked with providing clarity to drive subscriptions.

OgilvyOne Worldwide created a long-format commercial that defined 4G by contrasting it with 3G and demonstrating the product's simplicity through everyday use cases. Using targeted, direct-response tactics, this approach successfully maintained brand identity while driving engagement. The solution led to a 23 percent decrease in cost-per-click and enabled Clear to expand from 10 to 32 markets, ultimately achieving a 540 percent increase in subscriptions.

Clear