OgilvyOne Worldwide
25 Case Studies
Case Study: Chick-fil-A improves personalized mobile ordering with Bottle Rocket and OgilvyOne
A OgilvyOne Worldwide Case Study
Chick-fil-A - Customer Case Study
Chick-fil-A partnered with OgilvyOne Worldwide and its strategic partner, Bottle Rocket, to develop a mobile application that would elevate its customer experience and increase sales. The challenge was not only to create a functional ordering app but to replicate the brand's renowned level of personal service within the digital environment.
The solution was a personalized mobile app built by Bottle Rocket. It featured a dynamic menu, a preloaded mobile payment system, and a unique experience that customized content based on a user's order history and preferences. As a result of the work from OgilvyOne Worldwide, the app received rave customer reviews, achieving a 4+ rating on major app stores. The launch garnered positive media attention and successfully integrated with the CRM to enable and measure targeted in-app offers.
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