Case Study: CDW boosts sales enablement and closes $12B with OgilvyOne Worldwide

CDW - Customer Case Study

CDW, a leading provider of IT solutions, faced a challenge with its sales force experiencing information overload while lacking the specific content needed for customer conversations. Their sales enablement lacked a strategic plan and a centralized location for organized, up-to-date information. To address this, they partnered with vendor OgilvyOne Worldwide.

OgilvyOne Worldwide designed and implemented an integrated sales enablement program, which included a digital hub called the GetIT portal. This solution transformed CDW's business processes with new content and tools. The results were significant: the portal became the cornerstone of their sales program, with user growth of 20% year over year. Most impressively, the GetIT portal supported sellers in closing over $12 billion in sales in 2014.

CDW