Case Study: Western Digital achieves global reseller growth with OgilvyOne Worldwide

Better Systems Help a Technology Company Grow

Western Digital, a maker of digital storage drives, faced the challenge of expanding its successful myWD reseller loyalty program from North America to Europe and the Asia Pacific region to drive sales growth. The company hired the vendor OgilvyOne Worldwide to build out the program, requiring more effective engagement, rewards, training, and support for its partners on a global scale.

OgilvyOne, with its marketing technology partner Verticurl, addressed infrastructure challenges by providing marketing automation planning and implementation. The solution integrated the client's databases, email systems, and CRM to enable automation and business intelligence. The impact was significant, with early results showing a substantial increase in sales volume and healthy growth in program sign-ups, putting Western Digital on track to triple its reseller revenues.

Western Digital