Case Study: Babolat revitalizes its brand and helps players improve with OgilvyOne Worldwide’s connected tennis racket

Babolat - Customer Case Study

Babolat, a French racquet sports company, approached OgilvyOne Worldwide with the challenge of creating an innovative product to help tennis players practice more and monitor their performance. They also wanted to build a community to raise brand awareness in a crowded market.

The solution developed by OgilvyOne was the connected Babolat Play tennis racket. This racket, which captured performance data without affecting its balance, was supported by a data architecture and a social platform connecting both recreational and professional players. The campaign was a major success; the first edition sold out in the U.S., it revitalized the brand, and the product won a Gold Cannes Innovation Lion.

Babolat