Case Study: a major U.S. mobile carrier identifies $450 million in revenue potential with OgilvyOne Worldwide

A Mobile Carrier Builds a Connection with New Customers

A major U.S. mobile carrier was facing the challenge of inefficient customer acquisition, as up to 96% of its marketing efforts were wasted on prospects locked into contracts with other providers. They needed a formal process to identify and target prospects who were both willing and able to switch carriers. The company engaged the vendor, OgilvyOne Worldwide, to bring strategic clarity to its analytics and data usage.

OgilvyOne Worldwide helped redesign the carrier's prospect marketing database by documenting over 600 requirements and guiding an RFP process for data suppliers. This solution enabled the development of refined customer propensity models. The impact was significant, as OgilvyOne identified $450 million in additional gross revenue potential and rationalized the client's capital expenditure while short-listing eight new data suppliers for evaluation.