Case Study: Audi drives test drives and sales with Ogilvy Public Relations' TikTok Test Drive

Audi brings 94% test-drive conversion to TikTok with Ogilvy Public Relations

Audi faced the challenge of declining test drives as consumers increasingly turned to online platforms like TikTok for car information instead of visiting dealerships. Since 94% of people who test drive an Audi buy one, the brand needed a new way to get people behind the wheel. Ogilvy Public Relations was engaged to address this challenge.

Ogilvy Public Relations created the world’s first TikTok Test Drive, an interactive ad campaign that turned social feeds into virtual test drives. They gamified the native "phone turn" mechanic, converting mobile devices into steering wheels to create an engaging experience that drove real-world test drives and sales. This innovative solution by Ogilvy reimagined the mobile's role in the car-buying journey, exemplifying Audi's mission to drive innovation.

Audi