Case Study: the Ministry of Defence achieves greater cyber security awareness with OggaDoon

MOD launches Secure by Design with OggaDoon, reaching 200+ projects and 1,500 attendees

The UK's Ministry of Defence (mod) required a marketing and communications strategy to launch its new Secure by Design cyber security initiative, aiming to initiate a major cultural and behavioural shift across its vast and complex organisation. The mod engaged the PR agency OggaDoon to develop and execute this programme.

OggaDoon implemented a multi-channel, multi-layered marketing and PR campaign over 15 months, targeting both military and civilian personnel with tailored messaging. The solution included extensive internal communications, PR, and event participation. As a result, OggaDoon helped generate substantial awareness, with 1,500 people attending educational sessions and media coverage reaching an estimated 1,000,000 unique users. Over 200 projects had adopted the new approach by March 2024, successfully embedding Secure by Design into the organisation.

Ministry of Defence (mod)