Case Study: Great Western Credit Union raises £1.9m with OggaDoon's PR and marketing support

Great Western Credit Union raises £1.9m with OggaDoon

The customer, Great Western Credit Union, faced the challenge of launching its first-ever Bond Offer with an unknown level of investor appetite. OggaDoon was enlisted to plan and execute the marketing strategy, focusing communications on the value of the investment and its social impact amid the cost-of-living crisis.

OggaDoon implemented a strategy centered on pervasive communications and PR, tapping into discussions around ethical finance. The solution included creating marketing collateral, a campaign video, press releases, and coordinating with an ethical investment platform. As a result, Great Western Credit Union raised £1.9 million, surpassing its initial target by 390%, and secured coverage reaching an audience of 49.2 million unique monthly visitors. OggaDoon was instrumental in maintaining momentum and achieving this success.

Great Western Credit Union