Case Study: Go-op Boosts Crowdfunder Launch and PR Reach with OggaDoon

Go-op lands BBC and Guardian coverage for Crowdfunder launch with OggaDoon

Go-op, a pioneering open-access and co-operative railway operator, faced the challenge of raising awareness and funds for its new community-owned rail service in the West Country. They engaged the PR firm OggaDoon to provide strategic communications services for their crucial Crowdfunder campaign launch.

OggaDoon implemented a multi-stage PR plan that included securing national and regional media coverage for a regulatory approval milestone, crafting campaign materials, and executing a social media strategy. The results were widespread acclaim and significant press coverage in major outlets like the BBC and The Telegraph, which successfully amplified the campaign's reach and helped it gain strong backing from communities and local councils. OggaDoon's efforts were instrumental in bringing vital attention to Go-op's initiative.

Go-op