Case Study: Fruit of the Loom achieves faster customer response and secure, mobile collaboration with Office 365

Fruit of the Loom thrives in digital era with Microsoft 365 Enterprise

Fruit of the Loom, a 160‑year‑old global garment manufacturer, faced a fast‑moving retail landscape driven by e‑commerce and shifting consumer preferences. With complex global supply chains and pressure from nimble digital competitors, the company needed to become more agile, mobile, collaborative, and secure while keeping the customer at the center of every decision.

Fruit of the Loom adopted Microsoft 365 Enterprise (Office 365 E5, Enterprise Mobility + Security, Windows 10) and Azure analytics services, together with SharePoint, Yammer, OneDrive, Skype for Business, Power BI, and security features like DLP, Advanced Threat Protection, Azure AD and Intune. The result: faster, secure collaboration across global teams, accelerated time to market and supply‑chain responsiveness, predictive analytics for inventory and promotions, stronger retailer partnerships, and operational savings from unified communications.

Fruit of the Loom

Bobby Berry

Senior Vice President, Solution Delivery