Case Study: Carlsberg achieves global collaboration and business efficiency with Office 365

Brewing company uses Office 365 for global collaboration and business efficiency

The Carlsberg Group, a Copenhagen‑based brewer with 40,000 employees and 140 master brands across 27 countries, faced a growing collaboration and IT challenge: rapid expansion had left it with more than 30 regional and local IT environments, making it hard to coordinate brewing, sales, and supply‑chain work globally and quickly. With limited time and a desire to avoid building a new global infrastructure, the company needed a way to standardize communication and teamwork while preserving local brewing practices.

Carlsberg deployed Microsoft Office 365 with help from Microsoft Services—using Exchange Online, SharePoint Online, OneDrive for Business, Skype for Business, Office 365 ProPlus, Delve, and Yammer—to unify collaboration, enable mobile access, and centralize document and project management. The cloud rollout cut infrastructure upgrade costs (avoiding more than €2 million), reduced travel through large‑scale videoconferencing and no‑travel weeks, sped the Global Supply Company rollout, improved sales rep productivity in the field, and enabled faster, more consistent product launches via a single, agile, scalable supply chain.

Carlsberg

Etienne Dock

Vice President, IT Architecture and Sourcing, Carlsberg Group