Case Study: Aston Martin accelerates production, collaboration, and insight with Office 365

Aston Martin drives into the next century with Microsoft 365

Aston Martin, the 104‑year‑old British luxury automaker with about 2,000 employees, set an ambitious Second Century Plan to produce seven new models and scale to 7,000 units per year while preserving its bespoke craftsmanship. Achieving that pace across multiple sites, global suppliers, and hundreds of cross‑functional teams required faster collaboration, clearer program oversight, deeper data insight, and enterprise‑grade security.

Aston Martin adopted Microsoft 365 tools — including Exchange Online, SharePoint, Skype for Business, Project Online, Power BI — and Azure for public hosting. The cloud platform centralized documents and workflows, enabled real‑time communication across sites, provided Power BI dashboards for rapid issue detection, and let program managers oversee up to 10 programs concurrently while reallocating resources more efficiently. The result: accelerated product development (beginning with the DB11), improved production planning and quality, stronger IP protection, and more reliable, cost‑effective customer‑facing services.

Aston Martin

Andrew Palmer

Chief Executive Officer