Case Study: Ayla achieves a refined clean beauty brand with Office Jason Schulte Design

Ayla boosts clean beauty branding with Office Jason Schulte Design and donates 5% of sales to ocean and climate health

The customer, ayla, is an online clean beauty shop founded by Dara Kennedy that required a refined visual identity and packaging system for its own skincare line. The challenge was to develop a brand that reflected its commitment to sustainability, natural ingredients, and personalized customer care. Office Jason Schulte Design was engaged to provide a comprehensive solution including visual identity and packaging design.

Office Jason Schulte Design created a sophisticated, plastic-free packaging system featuring an abstract interpretation of sustainably harvested kelp and a nature-inspired color palette. The solution perfectly captured the brand's ethos and elevated its market presence. The founder stated that the partnership resulted in a stronger, more current brand and praised the vendor for being open and flexible throughout the production process.

Ayla