Case Study: Tate & Lyle Achieves High-Performing Digital Launch with The Office of Experience

Tate & Lyle drives 380% of pipeline goals with The Office of Experience

Tate & Lyle, a global food science company, faced the challenge of launching its TASTEVA® M Stevia Sweetener in a crowded market. They needed a digital-first campaign to position the product as a superior, innovative sweetener and generate qualified leads. The Office of Experience was the vendor partnered with to address this.

The Office of Experience built a martech ecosystem for Tate & Lyle, integrating Salesforce and HubSpot and implementing targeted digital content and lead-scoring models. This solution connected digital marketing with physical trade-show activations. The results were highly successful, generating $5 million in potential revenue, achieving 380% of pipeline goals, and delivering a 32x return on ad spend. This performance led to The Office of Experience being named Tate & Lyle's Agency of Record.

Tate & Lyle