Case Study: SRAM achieves unified digital commerce and scalable growth with The Office of Experience

SRAM unifies four brands with The Office of Experience for scalable DTC growth

The Office of Experience partnered with SRAM, a cycling component manufacturer whose portfolio includes the brands RockShox, Zipp, and Quarq. Rapid expansion had left SRAM with fragmented websites that impaired product discovery, blocked access to customer data, and created operational inefficiencies. This disconnected digital experience did not reflect the quality of their products.

The Office of Experience consolidated all of SRAM's brand sites onto the Optimizely platform, creating a unified architecture. The solution included tailored eCommerce features for complex product configurations, a unified cross-brand shopping cart, and a new direct-to-customer engagement system. This digital transformation provided SRAM with its first direct customer relationships, significantly improved operational efficiency, and created a seamless experience for customers exploring and purchasing across all brands.

SRAM