Case Study: Dot Foods Achieves Faster B2B Ecommerce Ordering with The Office of Experience

Dot Foods cuts average order time 74% with The Office of Experience

The Office of Experience (OX) partnered with DOT Foods, North America's largest food redistributor, to address a critical challenge. Facing growing competition from Amazon and a shifting market where buyers were increasingly shopping online, DOT Foods' B2B ecommerce platform was underperforming. Its issues included a confusing product taxonomy, an inefficient 43-minute ordering process, poor imagery, and a user experience that did not align with how its customers shopped.

The Office of Experience implemented a comprehensive solution that included user research, a rebuilt information architecture, and a streamlined ecommerce flow. OX introduced consumer-grade features like improved search, personalized recommendations, and a mobile-responsive cart. This transformation resulted in a 74% decrease in average order time, a 28% year-over-year increase in new user acquisition, and a 4% growth in average order value, positioning DOT Foods as a digital leader in its industry.

DOT Foods