Case Study: Dexter streamlines B2B ordering with The Office of Experience

Dexter processes 125,500+ orders with The Office of Experience

The Office of Experience partnered with Dexter, a leading trailer components maker, to address its fragmented and cumbersome e-commerce setup. The customer's challenge involved a mishmash of disconnected sites that complicated the ordering process, product customizations, and inventory visibility, necessitating a unified digital solution.

The Office of Experience developed a strategic, phased solution that included platform evaluation, user-centered design, and agile development to create the Dexter Index. This new B2B eCommerce platform streamlined the customer journey, resulting in over 125,500 orders processed, 1,000+ new B2B customers, and an 8.4% conversion rate, earning a 9/10 recommendation from the client.

Dexter