Case Study: Kayo Sports boosts subscriber reactivation with OfferFit

Kayo Sports - Customer Case Study

OfferFit provided a solution for Kayo Sports, a streaming service, which faced the challenge of increasing reactivation rates among its lapsed subscribers. Their prior method of using A/B testing and segmentation was sophisticated but limited in its scope for personalization at scale.

By implementing its automated experimentation platform, OfferFit enabled Kayo Sports to test thousands of variables simultaneously. This approach dynamically identified the optimal combination of creative content, message, channel, and cadence for each individual customer. The CEO stated that OfferFit significantly amplified their capabilities, putting their test-and-learn and campaign automation processes "on steroids."

Kayo Sports

Julian Ogrin

Chief Executive Officer