Case Study: Brinks Home achieves a 450% increase in contract extension value with OfferFit

Brinks Home - Customer Case Study

OfferFit, an AI-powered experimentation platform, worked with Brinks Home, a top US home security company, to improve their customer renewal and retention efforts. The company's prior challenge involved a manual A/B testing process that relied on offering significant discounts to secure contract renewals, which was not optimized for maximizing the value of those contracts.

By implementing OfferFit's automated experimentation system, Brinks Home was able to identify the most effective renewal offer for each individual customer and pinpoint which customers required less significant discounts. This OfferFit solution drove a more than 450% growth in the value of contract extensions, generating an estimated $5 million in annual benefit.

Brinks Home