Case Study: North American Bank achieves 90% uplift in conversion rate with OfferFit

A top North American bank uses OfferFit to acquire new business credit card customers via referrals

A top North American bank aimed to maximize the number of new accounts opened through business credit card referrals from its existing customers. Its prior approach involved a fixed email sequence for all customers, using extensive A/B testing to find the best overall sending times and cadence. It partnered with OfferFit to address this challenge.

OfferFit automated experimentation to determine the ideal email creative, sending time, and specific credit card to offer for each individual customer. This personalized approach resulted in a 90% uplift in conversion rates for the bank, which projects an annualized value of $15 million from this improvement.