Case Study: Liberty Latin America achieves a 120% increase in incremental ARPU impact with OfferFit

A leading Latin American telecommunications company uses OfferFit to drive renewals and upgrades.

A leading Latin American telecommunications company sought to increase the average revenue per user (ARPU) from its internet subscriptions. Its prior approach involved running generic annual campaigns that offered every customer the same next-tier plan upgrade. To tackle this challenge, the company partnered with OfferFit.

Using OfferFit, the company moved to a personalized approach. The solution empirically discovered the best message, sending time, discount, and specific plan to offer each individual customer. This allowed them to identify which customers would respond to leapfrog offers and which required targeted incentives. This new strategy implemented by OfferFit resulted in a 120% increase in incremental ARPU impact, generating an estimated $1M in annual value.

Liberty Latin America