Case Study: The Body Shop amplifies youth voter registration with Odysseus Arms

The Body Shop registers 1.2M+ voters with Odysseus Arms

The Body Shop, in partnership with the UN Secretary-General’s Envoy on Youth, faced the challenge of amplifying youth voices in public life to increase voter participation among Gen Z and Millennials. The vendor Odysseus Arms was engaged to address this, utilizing their Third3ye™ service to understand the audience's lack of trust in government due to poor representation.

Odysseus Arms created the "Flex Your Vote" campaign as part of the global "Be Seen. Be Heard" initiative. The solution included an anthem video, social media, CRM, and in-store activation stations with QR codes for voter registration. The results were significant, with over 1.2 million voters registered and more than 42 million Americans reached. The campaign contributed to a historic midterm election that saw the election of the first Gen Z member of Congress and other milestone firsts for representation.

The Body Shop