Case Study: The Body Shop drives inclusivity and big brand buzz with Odysseus Arms

The Body Shop drives 1.4B impressions with Odysseus Arms

The Body Shop faced the challenge of relaunching its iconic Body Butter product while simultaneously reintroducing its brand of inclusivity and sustainability to a younger audience. To achieve this, they partnered with the vendor Odysseus Arms.

The solution from Odysseus Arms was the "Spread Love" campaign, an integrated initiative that spotlighted Black TikTok creators through a choreographed music video and a TikTok challenge. This campaign generated 1.4 billion media impressions, $12.9 million in earned media, and drove a 329% increase in page visits, successfully relaunching the product and reinforcing the brand's values.

The Body Shop