Case Study: Self builds brand awareness and 1,000,000+ active credit builders with Odysseus Arms

Self boosts new accounts 35% with Odysseus Arms

The customer, Self, a financial technology company, was seeking to build mass awareness among over 100 million Americans with low or no credit. For this challenge, they partnered with the vendor Odysseus Arms, which employed its Third3ye™ service to gain consumer insights.

Odysseus Arms developed an integrated "Dream Builder" campaign spanning TV, digital, social, OOH, and radio. The solution focused on the emotional benefits of building credit. The results for Self included a 35% increase in new accounts, surpassing 1 million active credit builders, and helping secure an additional $50 million in Series E funding.

Self