Case Study: Farmers Insurance achieves a 93% lower CPA and millennial growth with Odysseus Arms

Farmers Insurance reduces CPA by 93% with Odysseus Arms

The customer Farmers Insurance, a legacy insurance company, needed to connect with younger consumers. They partnered with the vendor Odysseus Arms to develop and launch Toggle, a modern insurance program aimed at millennials.

Odysseus Arms created the "Protect Yourself from Yourself" campaign, primarily using curated user-generated "fail" videos to make the product relatable. This solution reduced the cost per acquisition by 93%, tripled business goals, and turned Toggle into a sustainable product with record customer acquisition over two years.

Farmers Insurance