Case Study: BILL boosts brand awareness and new customer growth with Odysseus Arms

Bill triples brand awareness with Odysseus Arms

The customer, Bill, is a leading provider of cloud-based financial software for small and mid-sized businesses. After becoming a public company with low brand awareness, their challenge was to achieve explosive growth and establish themselves as a major competitor to the category leader, QuickBooks. They partnered with the vendor Odysseus Arms to address this.

Odysseus Arms developed the "Meet Bill" campaign, which used humor based on the dual meaning of the name to illustrate the software's advantages to cautious financial professionals. The solution from Odysseus Arms tripled brand awareness, increased the likelihood to consider the software by 21%, and drove a 194% new customer growth while decreasing the cost per acquisition by 57%.

Bill